Data protection

1. General information

The security and confidentiality of your personal data is important to us. In the following you will find information on how we process your data and the measures taken to protect your privacy as a user of this site. All data collected here is treated as strictly confidential in our area of ​​responsibility in accordance with the provisions of the European General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations that apply to us, such as the new Federal Data Protection Act (BDSG new) or the Telemedia Act (TMG). The processing takes place either in accordance with Article 6 (1) (a) GDPR on the basis of your consent, in accordance with Article 6 (1) (b) GDPR to fulfill or initiate a contract with you, in accordance with Article 6 (1) (c) GDPR to fulfill a legal obligation on our part or on the basis of Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests.

2. Collection and processing of personal information

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features, or the expressions the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The processing of personal data can take place with or without the help of data processing systems and includes the following activities: collection, recording, organization, ordering, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or any other form of making available, matching or linking, restricting, deleting or destroying.

We process your personal information that you provide to us via our website only for correspondence with you and only for the purpose for which you made the data available to us.

Each time you access our website, we automatically and temporarily collect and store information in a so-called log file that your browser leaves behind when you use our website and each time you access a file. In detail, the following data is stored for each access/retrieval:

• IP address
• Date and time of retrieval
• Retrieved page/name of retrieved file
• Web browser and requesting domain
• Amount of data transferred
• Message whether the access was successful

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3. Rules for receiving our newsletter

If you register to receive our newsletter, we will use your e-mail address for our own advertising purposes until you withdraw your consent. For the personalized newsletter dispatch, the first name can be stored as a voluntary input when registering. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. You can unsubscribe from the newsletter at any time via the unsubscribe link “Unsubscribe from newsletter” in the newsletter. We also give you the option of unsubscribing from the future receipt of newsletters using the following contact details, without incurring any costs other than the transmission costs according to the basic rates:

4. Use and Disclosure of Personal Information

Your personal data (e.g. name, first name, telephone, address, e-mail address) that you provide to us via our website, e.g. via our contact form, will only be processed for correspondence with you, to process your inquiry or for the purpose for which you have provided us with the data.

There is no other evaluation of the data, except for statistical purposes and then generally in anonymous form.

Insofar as we use service providers to carry out or fulfill tasks for us, the contractual relationships are regulated in writing in accordance with the provisions of the European General Data Protection Regulation (EU-DSGVO) and the new Federal Data Protection Act (BDSG new). This applies to the following categories of recipients:

• IT service provider to ensure security and confidentiality
• Financial service providers to conduct business and comply with legal regulations
• transport service provider

In addition, we may share anonymous data with partners to perform statistical analysis. All of these parties are prohibited from using your personal information unless it is used for our service.

5. User registration and ordering in our online shop

We collect and process your personal data as part of an ordering process in our online shop in order to enable you to select and order the selected products and services, as well as their payment and delivery. This data includes information such as surname, first name, date of birth, delivery and billing address, e-mail address and information about the payment method you have chosen. The data collected here is always encrypted and transmitted to us and, if necessary for the process, to service providers we have contracted with, such as transport and/or payment service providers.

On our website we offer you the opportunity to register by providing personal data. Registration serves to provide better service for you as a user, to carry out pre-contractual measures and to fulfill and bill a contract. If the user account is terminated, your data will be deleted with regard to the user account, unless commercial, tax or administrative retention periods must be observed.

In our online shop we use session cookies to save the contents of your shopping cart, as well as permanent cookies to save the login status.

We only pass on your data to third parties for the purpose of delivery, payment or within the framework of legal permits and obligations to legal advisers and authorities. Your data will only be passed on and processed in third countries if this is necessary to fulfill the contract.

6. Duration of storage of your data

Your personal data that has been communicated to us via our website will only be stored until the purpose for which it was entrusted to us and the storage is necessary. Insofar as commercial, tax or administrative retention periods have to be observed, the storage period for certain data can be up to 6 or 10 years.

7. Your Privacy Rights

As the data subject whose data we process, you have extensive rights under the EU General Data Protection Regulation. You have the right to information about your personal data processed by us, in particular about the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned storage period or the criteria for the determination of the storage period. If you no longer agree to the processing or storage of your personal data or if your data is incorrect, you have the right to correction, deletion or restriction of processing. Upon your request or revocation, we will make the necessary corrections or arrange for the deletion or restriction of the processing of your data or make the necessary corrections, insofar as this is possible under applicable law. Furthermore, if you have given your consent, you have the right to object to the processing at any time for the future, the right to data portability and the right to lodge a complaint with a supervisory authority.

8. Data Encryption

To protect the confidentiality of your data, we use the state-of-the-art encryption method (e.g. SSL) via HTTPS when transmitting your data.

9. Cookie Usage

In order to make visiting our website user-friendly and also to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files. These are downloaded from the websites you visit to your computer or mobile device. This allows the website to recognize your device when you use the website and also when you return at a later time. This helps you to make the use of the pages easier and to make them more individual for you. When using cookies, we collect and process certain user information from you to the individual extent of the text files, such as browser and location data and IP address. Cookies are automatically deleted after a specified period, which can vary depending on the cookie. If you neither deactivate cookies nor use the opt-out function, we will assume that you accept the use of cookies.

10. Use of Script Libraries - Google Webfonts

In order to display the content of our website correctly and graphically appealing across browsers, we use script and font libraries such as B. Google Webfonts (https://www.google.com/webfonts/) . Google web fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Webfonts or prevents access, content will be displayed in a standard font.

When calling up the script or font libraries, a connection to the operator of the library is automatically established. It is theoretically possible, although it is currently unclear whether and, if so, for what purposes, that the operator of the corresponding libraries also collects data.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

11. Use of Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We have also added the "anonymizeIP" code to Google Analytics on this website, which guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

On behalf of the operator of our website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full.

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link : http://tools.google.com/dlpage/gaoptout?hl=de . As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when you visit our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

We continue to use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not want this, you can deactivate this via the Ads Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=de) .

12. Use of the Zopim chat program from Zendesk

To improve our communication, visitors to our website can use the Zopim chat program from Zendesk, Inc. (“Zendesk”).

All users of our site are recorded with their IP address and the URL of the site visited. The IP address is always stored anonymously. The chat program uses cookies and flash cookies to personalize the service.

The information generated by the cookie about the use of the website (including your anonymized IP address) is transmitted to a Zendesk server in the USA and stored there. For the duration of use, we store the unique ID number and the time you log in in an encrypted cookie on your hard drive. This cookie allows you to move from page to page on our website without having to log in on each page. If you log out, the cookies will be deleted from your computer. The chats are logged and saved. You can prevent the installation of cookies by making the appropriate settings in your browser. We would like to point out that in this case not all functions of our website may be fully usable.

Further details and information on how to handle your personal data and the information on the collection and use of data by the chat program can be found in Zendesk's data protection information: https://www.zendesk.com/company/customers-partners/privacy -policy/.

13. Use of the "MailChimp" application for sending newsletters

Our newsletter is sent using "MailChimp". This is an application provided by Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. For this purpose, the e-mail addresses of our newsletter recipients are stored on the servers of the Rocket Science Group in the USA. The "MailChimp" application uses this information to send the newsletter on our behalf. In addition to our contracts with the provider, we have concluded a "Customer EU Data Processing Addendum". The provider Rocket Science Group hereby declares that it is subject to the US-EU - Data protection agreement "Privacy Shield” is certified and is thus committed to complying with EU data protection regulations and, in particular, not to pass on the data to third parties. For further information on the data protection regulations of the Rocket Science Group, please click here: https://mailchimp.com/about/ security/ .

14. Data protection information in accordance with the EU General Data Protection Regulation

In addition to these website-specific data protection notices, the data protection notices in accordance with the EU General Data Protection Regulation also apply.

Information obligations for customers (pdf link)
Information obligations for business partners (pdf link)

15. Disclaimer

We occasionally refer to the websites of third parties. Although we carefully select these third parties, we cannot guarantee or assume any liability for the correctness or completeness of the content or the data security of third-party websites. This data protection agreement is also not valid for third-party linked websites. All information contained on this website has been checked with great care. However, we do not guarantee that the content of our own websites is correct, complete and up-to-date at all times. Substantial changes to this data protection declaration will be updated online at this point in a timely manner.

16. Validity of this Privacy Policy

This data protection declaration is to be regarded as part of the offer on our website. If parts or individual formulations of this text do not, no longer or not completely correspond to the applicable legal situation, the remaining parts of the text remain unaffected in their content and validity.

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